New Beauty Box Service Subscription For White Women Of Color

Exclusion and Racism:

The whims of white people everywhere of "exclusion" and "racism" (don't try and contradict me on this, there's already a few of these whines in the regular comment section). People need to understand that women of color are not accurately represented enough in the makeup industry. They can't just walk into any store and be able to find their shade (90% of the time, I know there are some white people that can't find theirs either, but it's rare), because make up companies don't make enough shades and don't take into account the different complexities of darker women like they do with lighter women. It's not racism or exclusion, it's quite the opposite actually. They're including more women of color into the world of makeup.

Women of color are not represented enough within the makeup industry. This service is one step that the industry is taking to cater to these women who can't just walk into a store and find the shade they need. 

White people already just walk into a store and find the makeup they need. There's already subscription services that only carry lighter shades. Most commercial makeup stores ((ULTA, SEPHORA, MAC) also mostly carry lighter shades. 

It's not racism. They highlighted specifically black owned business because it's mostly these business that make accurate shades and other types of complementing makeup for women of color. These people understand the trouble black women have to go through in order to find makeup.  If you don't understand still why this isn't racism, please go crawl back under your rock with your confederate flag.
                                                           
                                                        Mostly Housewife:

I never said there weren't shades that existed for women of color at all. There's just not as many, and they're underrepresented when it comes to the amount of makeup shades for white people. And let me highlight that i did say in my original response that some white people have it hard too (I.E. PALE SKIN).  Anyways, compared to the amount of shades for lighter skin that those huge stores carry, 36 shades, or even 40 from the many different brands carried within said stores is a small amount if you actually look at it. Ultra's no-make up look excuse still doesn't fit the bill. They deserve better, especially compared to the shades they carry for lighter people. Also, I was naming the stores everyone has close proximity to and usually go to for make up, theres also CVS, JCPenny, Lord & Taylor, Lush, Dillard's, Macy's, Nordstroms, Bloomingdale's, etc. 
                                                     
                                                       Birch-box's Subscription:

Birch-box's subscription is obviously tailored to white women. It does not have to be labeled in big, bold letters to understand that a black woman cannot use the products. Birch-box regularly includes hair care products for fine, non-curly hair. The skin care products are not tailored for black women who suffer from eczema or severely oily skin. The cosmetic products are cool in tone, whereas the average black woman has a warm skin tone. 

The color of the person's skin that runs the business or develops the products matters because we have specific skin, cosmetic and hair care needs.

Monthly sample boxes, which will feature five products as well as tips and tricks from Essence’s beauty experts will cost $15 each.

CONTACT US

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Phone: 1-866-348-6431
Email: EssenceBeautyBox@customersvc.com